Birch
ChatGPT plugin by Birch · Research baby & kids products
Data updated · Last checked
In directory search?4 common searches we check every hour show Birch. Position now, the last 7 days and the #1 result.
| Search | Position | Last 7 days |
|---|---|---|
| baby | #7 | |
| safety | #18 | |
| shopping | #33 |
Keyword gaps?Searches where competitors rank and Birch is not in the results.
| Search | Best competitor | Their position |
|---|---|---|
| pregnancy | Pregnancy Progress | #1 |
Listing check?What to fix in the listing and how much each item adds to the listing score (70/100; category leaders average 70).
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0 / 30Put a search term in the name Search rank?Directory search ranks name matches first: 53% of top-3 results have the search term in the name. Searches for a brand name itself are not tracked.The name has none of the tracked search terms.9 of 20 category leaders do this
In ChatGPT conversations?How often ChatGPT mentions Birch when people ask common Lifestyle questions.
About Birch
Birch ranks #7 of 22 for “baby” in ChatGPT directory search, behind BabyJot - Baby Tracker at #1. For “safety” it fell from #17 to #18 this week, out of 29. People searching “pregnancy” find Pregnancy Progress at #1, and Birch isn't in the results.
Birch helps parents research baby and kids products before they buy. Ask about any product Birch carries and get its TrustScore: a 0-100 score Birch builds from evidence about the product, such as safety certifications, recall history, materials and ingredient disclosure.From the plugin’s directory listing
Try asking
Competitors?Plugins that show up in the same tracked searches as Birch.
In the directory
- Featured page
- Not on it
- Category page
- Search only
- Same job
- 516 shopping plugins
- Account
- Not needed
- Listed since
- Oct 19, 2026
Recent changes
Alternatives to Birch?Plugins that share searches with Birch and do the same job.
| Plugin | Works in |
|---|---|
| BeautyIQ: Shade Dupes & SafetyMatch makeup shades | — |
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What does Birch do?
Research baby & kids products. Birch helps parents research baby and kids products before they buy. Ask about any product Birch carries and get its TrustScore: a 0-100 score Birch builds from evidence about the product, such as safety certifications, recall history, materials and ingredient disclosure.
How do I use Birch in ChatGPT?
Install it from the ChatGPT plugin directory, then mention @Birch in a chat. Its listing suggests asking “What's the TrustScore of the babybay bedside sleeper, and why?”, “Find a glass baby bottle under $40 with the highest TrustScore.” or “Are PFAS a concern in strollers?”
Which plugins compete with Birch?
Birch shares directory searches with BabyJot - Baby Tracker, Atbash Safety, BeautyIQ: Shade Dupes & Safety and Baby Tracker: Robin Baby.