How we measure visibility in the ChatGPT plugin directory

What we collect

Every hour we read the directory’s public pages: the home page, each category page, each plugin’s listing and the results for a fixed set of searches. We keep every version, so we can show when a plugin appeared, moved or changed its listing.

The searches

Search visibility rests on 192 common searches: 12 in each of 16 topics. Thirteen topics follow the directory’s own categories. Shopping, Food & Drink and Lifestyle cover consumer jobs that the directory files under “Other”. Each search is a generic word a user types for a job, such as “crm” or “recipe”, with no brand names. Every topic gets the same number of searches, so a busy topic can’t outweigh a quiet one.

We keep the same set over time so scores stay comparable, and we note any change on this page.

Scores and ranks

For each search, a higher position earns more, in line with how clicks fall off down a list of results. A plugin outside the top 10 earns nothing for that search. Your topic score averages your results over that topic’s 12 searches on a 0 to 100 scale, and your overall score averages the 16 topic scores. Ranks order plugins by these scores. Plugins with no top-10 result show “Not ranked”.

Competitors, gaps and the listing check

Competitors are the plugins that appear in the most searches alongside yours. Keyword gaps are tracked searches where your closest competitors reach the top 10 and your plugin doesn’t appear. The listing check compares the parts of your listing (name, tagline, screenshots, example prompts, description and links) with the 20 most visible plugins in your category.

How to read the numbers

• Rankings reflect the public directory, the same one every ChatGPT user can browse and search.
• Scores count generic searches, the ones people use to discover plugins they don’t know yet. Brand-name searches are left out, so a famous name can’t inflate visibility.
• Scores are relative: they show where you stand against other plugins and who is gaining or losing ground over time.
• Search positions and directory placements update every hour, and listing edits show up the same day, so you can tie a move to the change that caused it.

Guides that use this data: why a ChatGPT plugin isn’t showing up in search and how to track rankings and competitors.