How to track your ChatGPT plugin’s rankings and competitors

What to track

• Positions for the 10 to 15 words your users type for your job.
• The plugins at #1 to #3 for each of those words.
• Your competitors: plugins that keep showing up in the same searches as you.
• Keyword gaps: searches where competitors rank and you don’t appear.
• Your category page position, and whether you’re on one at all.
• Competitors’ listing edits, names and taglines first.

Find your real competitors

Your competitors are the plugins that appear in the same searches as yours, wherever the directory files them. A CRM plugin competes with a sales-email plugin if both show up for “sales”, even though they sit in different categories.

To find them, run your key searches and mark every plugin that appears in three or more. Then read their names and taglines. Those two lines decide rankings in directory search, so a competitor’s new tagline is the change to watch.

Plugins Radar lists each plugin’s competitors from the searches they share, along with the keyword gaps where those competitors rank and you don’t.

Track rankings by hand

1. Make a list of 10 to 15 searches: the job in plain words (“invoice”, “crm”, “meeting notes”) and the names of two or three rivals. Leave out category names; the directory returns nothing for them.
2. Open chatgpt.com/plugins and run each search.
3. In a spreadsheet, record the date, your position (or “not listed”) and the top 3 plugins for each search.
4. Repeat every week and the day after any listing change, yours or a competitor’s.

The sheet works for a handful of searches. It misses whatever happens between your checks, and it takes longer with each search or rival you add.

Track rankings automatically

Plugins Radar checks the directory every hour. Search for your plugin and its page shows:

• Search positions with a 7-day line for each search, the number of results and the plugin at #1.
• Competitors that share the most searches with you.
• Keyword gaps, where your competitors rank and you don’t appear.
• Listing check: what to fix first, compared with the leaders in your category.
• Changes to your listing and your moves on directory pages.

Four numbers at the top sum it up: your rank in your topic, your rank across all plugins, your category page position and your listing score.

How to read ranking changes

Directory rankings hold steady from day to day, and a move follows a new plugin or a listing edit, yours or a competitor’s. When your 7-day line drops, open the change feed for that day to see what arrived or changed.

If your rank across all plugins slips while your own positions hold, other plugins gained ground. A plugin people find by its brand name can show “Not ranked”, because rankings count generic searches.

A 15-minute weekly routine

1. Open your plugin’s page and check the 7-day lines.
2. Open keyword gaps and pick one term to work into your tagline.
3. Read your top competitors’ recent changes.
4. A week after you edit your listing, compare positions.

If your plugin is missing from searches you expected, start with why your ChatGPT plugin isn’t showing up in search.